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Every inbound phone call represents a real opportunity, but most businesses have surprisingly little visibility into where those calls actually come from — a Google Ads campaign, an organic search result, a Yelp listing, or a piece of print advertising can all lead to the same phone ringing, with no way to tell which one worked. Even when a call does come in, it's often unclear how the front-desk or sales team handled it, or whether a promising lead fell through.
Ditans Group implements call tracking and AI-powered call analysis so businesses can see which marketing channels actually generate phone calls, and get a clearer picture of what happens once the phone is answered.
Call tracking works through dynamic number insertion (DNI): instead of showing every visitor the same phone number, a script swaps in a unique tracking number based on how that visitor arrived at the site — through a Google Ads click, an organic search result, a paid social ad, or a direct visit. When that visitor calls, the system already knows which channel, campaign, or even keyword led to the call, closing the gap between online marketing activity and offline phone conversations.
Tell us about your business and growth goals.
AI analytics adds a layer on top of the call itself. Calls can be transcribed automatically, then analyzed for topics discussed, caller sentiment, and how the call was handled, with each call scored or tagged so patterns become visible across dozens or hundreds of calls instead of requiring someone to listen to each one individually. That data can also be sent back into ad platforms like Google Ads as a call conversion, so campaign performance reflects actual qualified calls rather than just clicks.
Discovery and Needs Assessment
We identify which marketing channels need attribution and what call data should feed into which systems.
Number and Channel Mapping
Tracking numbers or number pools are assigned to each channel so incoming calls can be traced back to their source.
Website DNI Installation
The tracking script swaps the displayed number based on visitor source, without disrupting site design or load speed.
Call Recording and Compliance Configuration
Recording and disclosure settings are configured to align with applicable state consent laws, since several states — including California — require the consent of all parties on a recorded call.
AI Analysis Integration
The transcription and scoring layer is connected so calls are analyzed automatically rather than reviewed one at a time.
CRM and Ad Platform Integration
Qualified-call data can be pushed into Google Ads or a CRM, so bidding and sales follow-up reflect actual call outcomes.
Dashboard and Reporting Setup
Call volume, source, and quality metrics are centralized in one dashboard instead of scattered call logs.
Staff Training and Optimization
The team is trained on interpreting call scores and alerts so the data changes how leads are handled.
Initial setup — number provisioning, DNI installation, and basic reporting — typically takes a couple of weeks; adding AI call analysis and CRM or ad-platform integrations can extend that depending on the systems involved. Once live, clients generally receive regular reporting on call volume by source, average call duration, and lead-quality trends flagged through AI scoring. Call tracking makes marketing performance and call handling visible; it doesn't by itself increase call volume or close rates, but it gives a factual basis for adjusting ad spend, staffing, or follow-up process.
Ditans Group is a data-driven digital marketing agency based in Chino Hills, California. Because call tracking runs alongside Google Ads Management, Local SEO, and AI Business Automation within the same agency, call data feeds directly into campaign optimization and lead follow-up instead of sitting in a disconnected tool. Reporting is transparent and tied to the specific channels each client is running.
Recording is configured based on applicable state law and disclosed to callers where required. Several states, including California, require the consent of all parties on a call, so recording and disclosure are set up to reflect that rather than turned on by default everywhere.
It's the technology that swaps the phone number displayed on a website based on how each visitor arrived — a specific ad, keyword, or channel — so the resulting call can be traced back to that source.
Yes, in many setups qualified calls can be sent back to Google Ads as a call conversion, which can inform bidding decisions. Results depend on account setup and campaign volume, and are not guaranteed.
Typically, AI can transcribe the conversation, identify topics discussed, gauge sentiment, and flag calls that look like strong leads or missed opportunities, based on patterns in the conversation.
No. Tracking numbers typically route to the business's existing phone system, so day-to-day call handling doesn't need to change.
Pricing generally depends on the number of tracking lines needed and whether AI analysis and integrations are included. We outline a proposal after understanding a business's channels and call volume.
Terms vary by scope. We'll cover contract details as part of the proposal.
Contact Ditans Group to learn how call tracking and AI analysis can improve lead visibility and marketing decisions.
14071 Peyton Dr #893 Chino Hills, CA 91709
